Tuesday, August 16, 2011

Gift Card Advice as Borders Closes the Book on Business

In the wake of Borders recent announcement it's folding up shop, those holding gift cards from the bookstore chain may have cause for concern. While the second-largest bookseller says it's presently honoring gift cards, shoppers are well advised to use up their balances before it's too late. We faced a similar situation when Blockbuster and Circuit City filed for bankruptcy and are likely to do so again. To ensure consumers don't get left in the lurch, here are a five lessons we've learned from these experiences.

1. Move Fast
Store liquidations usually begin rapidly -- this Friday for Borders -- so it's often best to use up gift cards online, rather than wait until you have time to visit a retail store. Borders liquidation website says all 399 remaining stores will close by September, but they may start writing the final chapter on your local store much earlier.

2. Research the Bankruptcy Status
Borders was refused bankruptcy, meaning they had no choice but to liquidate. Other retailers, however, filed for bankruptcy and turned things around. Sometimes a company that's filed for Chapter 11 is allowed by the bankruptcy court to honor its gift cards. California, however, specifically requires merchants in bankruptcy compensate gift card holders.

3. Consider the Company's Stability
If you hear tales of other merchants threatening to close shop, research their financial stability via such sites as BBB.com and Forbes Risk List. (Stores considered at-risk by Forbes presently include Rite Aid and Zales.) Also, ScripSmart.com regularly updates its list of "Gift Cards to Avoid."

4. Use It or Sell It
If you've received a gift card for a merchant you wouldn't frequent, don't wait until a store goes out of business. You can exchange gift cards for cash right now on such sites as GiftCardGranny.com and receive up to 95 percent of the card's value in cash.

5. Use a Credit Card
If you're concerned about a retailer's financial stability but still want to buy a gift card, do so using a credit instead of a debit card. You can then ask the card issuer to withhold payment until you're sure of the merchant's status.

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Andrea Woroch is a consumer and money-saving expert for Kinoli Inc.. She is available for in-studio, satelite or skype interviews. As a nationally recognized media source, Andrea has been featured on NBC Today Show, FOX & Friends, MSNBC, ShopSmart Magazine, Kiplinger Personal Finance, CNNMoney and many more.

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